It would be remiss to ignore the difficulties the digital landscape presents because it can continue to be a double-edged sword. Consider digital outreach to be a nuanced dance that straddles the line between success and failure. There are anecdotes of organizations struggling to acquire the necessary digital literacy, dealing with the whims of online fundraising, or failing to forge connections in the digital sphere for every success story like Charity: Water. ………………………
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This influence is further supported by statistical evidence. The lLuminate Online Benchmark Report highlighted potential, noting that online donations alone showed a 12 % growth rate in 2017. The M+R Benchmarks Study also suggested that between 2017 and 2018, non-profit organizations saw an increase in online revenue of 23 %. 54 % of respondents to the Global NGO Technology Report said that successful email campaigns were to blame for this evolution, indicating that the non-profit sector’s resource mobilization is becoming more and more dependent on digital outreach. ……………………………………
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