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One starts to understand digital PR and social media platforms as interconnected cogs in a machine when looking at how they interact, echoing the idea that the whole is greater than the sum of its parts. The use of hashtags is a well-known illustration. Digital PR uses hashtags to connect all conversations and connect them to the brand within a campaign, catalyzing reach and promoting engagement at the same time. ………………………
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On the other hand, it is impossible to overstate the importance of social media platforms in forming this new landscape. These platforms create a forum for dialogue, debate, sharing, and interaction while acting as digital agonizers. They bring together the various voices of an organization—marketing, PR, and customer service—into a single, coherent whole, much like arranging symphonies. Social media has given businesses the ability to interact with their audience directly outside of traditional PR paradigms. ………………………
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