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A commitment to ongoing exploration, experimentation, and research is necessary for scholarly vigor. A wave of innovation encompassing online advertising is likely to be sparked by the introduction of strong competition, along with developments in machine learning and artificial intelligence. In order to help advertisers evaluate their options and choose the best platform that meets their specific advertising needs, observations gleaned from historical data, in-depth analysis, and real-time experiences will be used to illuminate objective assessments. ………………………
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