Marketing ROI: what is It, how to Measure It, and how to Improve It?
Well-established theoretical structures are the foundation of the archetypal academic evaluation of competitive analysis. Porter’s Five Forces model, which hypothesizes that industry competitiveness is a function of the interaction of five key determinants—potential entrants, suppliers ‘ and buyers ‘ bargaining power, the threat of substitute products, and competitive rivalry—is among the most important constructs. These […]